Archi is a leading development company in Georgia.

The annual traditional preparation for the New Year at home - the first family hubbub and anticipation of the New Year - is a reality that is very different from the life of the second protagonist - an elderly man who does not have a family and who celebrates the New Year alone. New Year's Eve is the moment when you need the most family warmth. Therefore, as part of the campaign, Archi urges us to "give everyone what is important to them."

Metrograph studio worked on the video campaign together with Archi's marketing team.

“The large family of Archi exceeds 20 thousand people, and this number is growing every day. We are proud that the residents and staff of Archi are united into one big family. Archi, as a company with high social responsibility, often holds various events and activities. The goal is to strengthen the bond between Archelom and do many good deeds together, as we celebrate all the holidays together, which further enhances our sense of unity. The close relationship that has developed between the residents of Arkha and the team over the past 15 years gives us the opportunity to declare that Archi is one big family caring for each other. This inspiration is the source of inspiration for the campaign, ”says Elena Baratashvili, Marketing Manager at Archi.

"Due to the modern active lifestyle in everyday life, for most people it may go unnoticed that what is normal and tangible for some is desirable for others. Our New Year campaign calls on us to show kindness and care that not everyone has, but which is important for everyone, ”- Levan Titberidze, Deputy Head of Marketing Department, Archi.

Archi's New Year campaign deservedly received rich, warm and emotional responses from a wide audience, which made it one of the most important sources of inspiration and motivation for the company.