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Archi is a leading development company in Georgia.

Blog

29/06/2021 _ Interview

Get To Know Elene Baratashvili – Head of Marketing Department

 

 

Elene Baratashvili has been working as a head of the Archi marketing department for 4 years now. Apart from launching interesting campaigns, she has managed to attract new members to the department.

 

Joining Archi

 

I had been working at local and international Horeca workplaces and joining Archi turned out to be a new challenge to me. The marketing department is responsible for identifying customer needs to offer the best apartments to the customer. Our team managed to handle this huge responsibility successfully. I believe we are able to accomplish Archi’s challenging tasks with our hard work.  

 

The most memorable day

 

The most memorable day at Archi was a traditional presale event. The event celebrates the start of new construction and gives customers the opportunity to buy apartments at great discounts. After working two months at Archi I was invited to join one of these events. It was an unforgettable experience, witnessing the effective collaborative work of different Archi departments and the happy faces of our customers. Archi set the record with 43 sold apartments at that event. The record was then broken many times to finally reach 99.

 

The best thing about Archi

 

Archi is a company that encourages professional development. Aside from my personal experience, I have seen other employees' successful changes after joining Archi.

 

Focusing on employee professional development, Archi has given me a great opportunity to grow professionally and enhance my confidence. The secret behind the company's success is a family-like working environment. This atmosphere is felt not only by the employees but customers, too. Moreover, Archi departments closely cooperate with one another to achieve great results. I am lucky that my workplace culture is in tune with my values.

 

A friendly and warm team of marketing professionals is key to our department's success. Enjoyable jobs are difficult to find. Archi offers employees not only a fun job but also great people to work with. No matter how stressful a workday is, my co-workers are always able to cheer me up, for which I am thankful.

 

I am proud to be a part of Archi, a customer-oriented company, that takes part in social campaigns. The company has organized various environmental protection, charity, and sporting events.

 

Every year we carry out customer research to look at Archi's development from different perspectives. Identifying customer attitudes and trust levels are extremely important in marketing. The number of the Archi family members has reached 20 000, which says a lot about how the company has been working to meet customer needs.

 

This family has definitely become a special and precious part of my life.

 

About myself

 

As an energetic and communicative person, I take pleasure in meeting new people.

 

Music, books, films, board games, football, amusement parks, and spending time with friends are my hobbies. I believe happiness can be found in small details. No wonder I love puzzles and legos - they both can form images by fitting separate pieces together.

 

I enjoy traveling, exploring new cultures, and creating happy memories. I always try to make the best of every situation. I am glad that Archi supports my hobbies and is able to fill my workdays with joy.